Social media technologies take on many different forms including: magazines; Internet forums, or message boards, online discussion sites where people can hold conversations in the form of posted messages; weblogs (“blogs”), discussion or informational sites published in the World Wide Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first); social blogs/microblogging, a broadcast medium in the form of blogging; wikis, or websites which allow its users to add, modify, or delete their content via a web browser usually using a simplified markup language or a rich-text editor; social networks, online services, platforms, or sites that focuses on facilitating the building of social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections; podcasts, type of digital media consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device; photographs or pictures; video; rating and social bookmarking service, a centralized online service which enables users to add, annotate, edit, and share bookmarks of web documents.
By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme in their Business Horizons (2010) article, with six different types of social media: collaborative projects (for example, Wikipedia), blogs and microblogs (for example, Twitter), content communities (for example, YouTube, a video-sharing website, created by three former PayPal employees in february 2005 on which users can upload, view and share videos), social networking sites (for example, Facebook), virtual game worlds (e.g., World of Warcraft (often abbreviated as WoW), a massively multiplayer online role-playing game (MMORPG) by Blizzard Entertainment), and virtual social worlds (e.g. Second Life, an online world developed by linden Lab).
Technologies include: blogs; picture-sharing; vlogs (video blogs), a form of blog for which the medium is video, and is a form of Web television; wall-postings; email; instant messaging (IM), a form of communication over the Internet, that offers quick transmission of text-based messages from sender to receiver; music sharing; crowdsourcing, a process that involves outsourcing tasks to a distributed group of people; and voice over IP (Internet Protocol), or VOIP, commonly refers to the communication protocols, technologies, methodologies, and transmission techniques involved in the delivery of voice communications and multimedia sessions over Internet Protocol (IP) networks, such as the Internet; to name a few.
Many of these social media services can be integrated via social network aggregation, platforms--the process of collecting content from multiple social network services, such as MySpace, Bebo or Facebook.
See: Military Science on a Military Organization - By: Jose Diaz
