Social media employ web- and mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.”
Andreas Kaplan, Professor of Marketing at the ESCP Europe Business School (Paris campus), and Michael Haenlein define social media as “a group of Internet-based applications that build in the ideological multi faceted and technological foundations of Web 2.0 (a concept that takes the network as a platform for information sharing, interoperability, user-centered design, and collaboration on the Internet or World Web), and that allow the creation and exchange of user-generated content (UGC, covering a range of media content available in a range of modern communications technologies).” That is, social media are social software applications, which include communication tools and interactive tools often based on Internet, which mediate human communication.
When technologies are in place, social media is ubiquitously accessible, and enabled by scalable communication techniques. In the year 2012, social media became one of the most powerful sources for news updates through platforms like Twitter and Facebook.
Social media technologies rake in many different forms including: magazines; Internet forums, or “message board,” an online discussion site where people can hold conversations in the form, of posted messages; weblogs, also known as “blog,” its portmanteau, a discussion or informational site published on the World Wide Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first); social blogs, and microblogging, a broadcast medium in the form of blogging; wikis, a broadcast medium in the form of blogging a website which allows its users to add, modify, or delete its content via a web browser usually a simplified markup language or a rich-text editor; social networks, a social structure made up of set of actors (such as individuals or organizations) and the dyadic ties between these actors; podcasts, a type of digital media consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device; photographs or pictures; video; rating; and social bookmarking, a method for Internet users to organize, store, manage and search for bookmarks of resources online. Kietzmann et al. present a social Media Honeycomb that defines how these social media differ according to the extranet to which they focus on some of all of seven functional building blocks: identify, conversations, sharing, presence, relationships, reputation, and groups.
See: Teleports: Terrestrial Backhauling
No comments:
Post a Comment